What we did
Volkswagen
T-map Taxi Arteon Lucky Ride
Ahead of the launch of Arteon in Korea, Volkswagen wanted to introduce an innovative test drive method. FRUM collaborated with SK Telecom’s T-Map taxis to pinpoint potential Arteon customers through a DB analysis of T-Map taxi customers and provided Arteon Lucky Ride services whenever these potential customers called T-Map taxis. We planned and developed all the customer experiences, including welcome packages for potential Arteon customers, product information through tablet devices and customer satisfaction surveys, and made it possible for more than 20,000 potential customers to experience its test drive service.
Project Inquiries
Companies in all business sectors are constantly facing challenges. We define the nature of these challenges, then come up with the most innovative solutions through creative thinking. Give it a go.
Recruitment Information
We are looking for creative thinkers across the board. Are you able to come up with creative ideas and solutions for everything you do? If your answer is yes, we urge you to apply.