What we did
- Campaign Strategy & Operation
Hyundai Motor Company
Social media-based brand communication campaign
Hyundai Motor Group announced the new slogan, “New thinking. New possibilities.”to communicate the new corporate philosophy ‘Modern premium’ to its customers. FRUM planned the “Make your sound” campaign based on the fan relationship management strategy in order to secure Hyundai Motor Group’s loyal fan base, and created user interactive movies through linkage with the “Mega Orgel” TVC. As a result, in a short period of time, we were able to secure more than 20,000 fans and effectively deliver Hyundai Motor Group’s modern premium value to users, building a more favorable brand image.
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