FRUM

In order to secure a competitive edge in the fierce telecommunications market, SK Telecom ran the “Nice gift for all citizens” campaign for a month in May 2013. This campaign was launched in major five cities, as well as on online channels, with the aim of strengthening the company’s popularity across Korea and promoting the official licensed stores.

We introduced digital devices in event sites in the major five cities that the campaign was launched in and induced customer participation as well as the spread of content through the creation of a website and social media channels, linking these and the digital devices in real time. In addition, we created social media content based on the key campaign keywords, then systematically managed it on every social media channel to conduct all-around communication across multiple channels.

Throughout the campaign period, we introduced a 24/7 monitoring system to respond to any issues that occurred, in real time, and continuously improved the customer experience on the online channels based on daily and weekly analyses. In just one month, 200,000 customers visited the campaign site, and of these, more than 70% participated directly in the campaign and spread it via social media channels, successfully strengthening SK Telecom’s popularity across the country and promoting its “official licensed stores.”