FRUM

With the development of digital technology and infrastructure, the business environment is changing so fast that it almost seems to surpass the speed of thought. Currently, the existing order is being converged and reorganized, making the traditional consulting process and methodology that provides only strategies rapidly lose their importance. What is becoming increasingly important instead is the presentation of concrete solutions that go beyond strategies. For a business to be successful, it is necessary to present a unique customer experience and new values as a concrete solution based on strategies.

FRUM goes beyond simply presenting business strategies for corporate brand experience, digital platforms, retail, and digital product development. On top of this, we discover hidden customer insights based on experience and perception throughout the entire business process and provide end-to-end consulting services from strategy and set-up to operational models by presenting concrete, tangible solutions. Based on these consulting experiences, we will become a key partner of the companies’ C-suite in establishing their future strategies and developing services and products.

In the era of mobile revolution that we currently live in, in which each individual becomes a form of media, the paradigm of corporate communication is already shifting from company-centered to customer-centered concept. Customers are constantly exposed to a large amount of information in real time, so traditional methods of marketing and communication, such as one-way advertising and corporate PR, have lost their meaning. In fact, it has now become necessary to create unique and detailed marketing and communication systems using media and storytelling methods tailored to each customer’s lifestyle and situation.

FRUM conducts campaigns and creates content for “communication” rather than simply “delivering” messages, to build engagement between customers and companies and maintain sustainable relationships, building innovative spaces and platforms that proactively present the experiences that customers want. This creates a tangible solution based on the latest digital technology and data combined with business strategies. These experiences of our directors will lead the way to a communication ecosystem that organically connects campaigns, content, spaces, platforms, etc.

A business cannot be successful with optimized strategies and building of these alone. As digital platforms or spaces are now akin to living, breathing beings, they require content and an ecosystem that organically brings information providers, users and operators together. Innovatively advancing digital technology makes it much easier to build an ecosystem in which we can experience new content that we have never experienced before. Based on this, it is necessary to proactively present customer expectations through behavior analysis.

FRUM is analyzing content, technology, and trends for the contact points the companies and consumers want, and presenting a proactive operating system and directions. We plan to make this a reality through thorough data analysis and scientific obtainment of insights based on the companies’ CEM strategy. Based on our systematic global operating experiences, we will present new directions beyond simply strengthening the efficiency of corporate digital marketing and communication. Furthermore, we will also provide a global governance and operating model for corporate marketing activities.