We pursue
FutureThinking about the future that others have not yet seen.
It won’t be easy for anyone to predict the future that is coming, but if we actively look forward and plan the future with insights gained through knowledge, then it’s sure to be bright.
ChallengeNot hesitating to try new things.
Taking on the unknown is not easy and requires a lot of courage. That being said, we want ourselves to enjoy new challenges and become first movers.
ChangeResponding quickly and sensitively to changes in the world.
We are constantly curious about the dynamic changes happening all over the world, watching them and discovering insights to work hard and apply them to what we are doing.
BoundariesDreaming of convergence beyond the boundaries of knowledge, technology and art.
We believe that knowledge defines what humans and society want, that creativity allows us to dream of the future, and that technology turns those dreams into reality–this is the power of convergence.
ExperienceAlways thinking about new customer experiences and presenting solutions.
Understanding context, thinking differently from others, taking the users’ point of view into consideration, and being attentive to detail. We consider these customer experiences to be the most important thing and think a lot about solutions.
CultureValuing human-to-human communication with a horizontal organizational structure.
For us, no one’s opinion can possibly be absolute. We believe that communication through a collective intelligence and horizontal culture is incredibly important, as we are people living in and experiencing a world of rapidly changing, accessible information.
Business Strategy Consulting
- Strategy Consultant
Someone who can understand and respond to constantly changing consumers, industries and markets, as well as the underlying technology. Someone who is always able to define the essence of a customer’s problem with fresh perspectives and come up with a creative solution to the problem. Someone who is able to imagine a better future based on past and present experiences and use this to bring even more into reality. Someone who can take on a leading role when needed, take on a supporting role when needed, and can put the performance of the team ahead of themselves.
- Strategy Consultant
Experience Design
- Experience Consultant
Someone who can derive the needs of global users by understanding and respecting their ecological and cultural diversity. Someone who is able to analyze the behavior and psychology of users, and discover and implement a more customer-oriented solution. Someone who is able to understand the business situation and practical difficulties and can design values for an innovative future together. Someone who can communicate by weaving creative imagination into reality through various consumer channels.
- Experience Consultant
FRUM presents strategies and tangible marketing solutions based on expertise, innovative creativity and up-to-date technology convergence.
Visual Design
- Art Director
- Visual Designer
Someone who can create unique brand assets based on an understanding of corporate strategy and brand identity. Someone who can establish a design system that takes into consideration scalability and usability in factors such as typography, grid, color and layout. Someone who can implement creativity in a form suitable for each type of media using their understanding of and adaptability to various media. Someone who can interpret design concepts and directions into document forms and communicate in a logical manner.
- Art Director
- Visual Designer
Copywriting
- Editor
- Copywriter
Someone who can quickly identify what’s most important, then rearrange it in a creative manner from the users’ point of view. Someone who can derive the best method of delivering the needs of the suppliers to the users. Someone who can understand trends and plan various types of industry-leading content.
- Editor
- Copywriter
Technology
- Technology
- Software Engineer
Someone who can understand, actively embrace and apply new technologies and trends. Someone who can be open to ideas based on an understanding of UX values. Someone who can clearly and concisely communicate with non-tech-related stakeholders. Someone who can build an architecture for technology solutions that meet business requirements.
- Technology
- Software Engineer
Based on a unique methodology, FRUM uncovers hidden customer insights based on experience and perception throughout the entire business process and presents detailed solutions.
Data Analysis
- Data Analyst
- Data Scientist
Someone who can define the data types required for analysis, taking the customer’s business into consideration, and present an appropriate analysis model. Someone who can identify trends and problems through data collection, refining, and analysis, and create improvement plans taking business impact into consideration. Someone who can develop simulations and scenarios for expected changes based on the analyzed data trends. Someone who can process data into documents and communicate smoothly.
- Data Analyst
- Data Scientist
Media
- Media Planner
Someone who is able to understand the rapidly changing environment of digital media and customers’ goals and lead the planning/execution/analysis processes of media strategy. Someone who can establish media performance hypotheses and try various methods out, such as targeting methods, changing execution channels, etc. Someone who can plan advertisement materials and forms such as messages/images/videos/interactions, etc. and lead the production. Someone who possesses the communication skills to collaborate with design/development teams, as well as media companies, in order to execute projects. Someone who can derive meaningful insights from web/app performance data and customer behavior data. Someone who is interested in data visualization, such as in designing dashboards for effective reporting, etc..
- Media Planner