What we did
- User Experience Strategy
- Digital Products Design
- Contents Marketing & Creation
LG Household & Health Care
Establishment of Chinese su:m37 brand mall
To respond to the growing awareness of and demand for Korean cosmetics and beauty products in the Chinese market, LG Household & Health Care commissioned us to build an official Chinese brand retail site for the “su:m37” brand. FRUM developed a strategy for building the official brand site by identifying the lifestyles and tendencies of the target customers in China. In addition, keeping online market users in mind, we implemented UX design, content creation, design and system construction for LG Household & Health Care’s su:m37 unique to the Chinese official brand site. Through this, we were able to help strengthen the status of the LG Household & Health Care su:m37 brand.
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