What we did
- Contents Marketing & Creation
LG Household & Health Care
Planning and production of Whoo product content
LG Household & Health Care’s most loved cosmetic brand in China, “Whoo,” needed a unique brand story as well as product content to effectively target the online Chinese market. Analyzing the story of the “Whoo” brand, FRUM joined hands with herbal medicine experts to clearly communicate brand identity, which is based on secret traditional recipes such as “Honghwagidan,” “Gamisoyodan,” and “Jeonggiboyuldan” from the royal court. By linking the brand with these royal recipes and herbal ingredients, a clear brand story was born. Through this, we were able to clearly communicate the brand’s identity to the Chinese customers, and the response we got was overwhelmingly positive.
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