What we did
Volkswagen
Ducati Scrambler campaign
Volkswagen Financial Services Korea was stuck on what kinds of new methods they could use to reach potential Ducati customers in order to encourage new customers to have digital app financial contracts. Based on the key insights derived from doing research on digital channel usage by Ducati and its major competing brands’ customers, we established an Instagram DA campaign strategy and ran advertisements. We saw extremely positive results from this Instagram campaign, as the digital app financial contract rate increased by 220% and the interest in purchasing Ducati products increased by more than 350%.
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