What we did
- Contents Marketing & Creation
Hankook Tire
“Driving Emotion” brand content
'The “Driving Emotion” brand content project was a project planned and initiated to effectively express the “Driving Emotion,” the brand identity of Korea’s #1 tire company, Hankook Tire, and expand it as a corporate heritage. We developed online content that can emotionally convey Hankook Tire’s brand identity via various points of contact with the customers, setting tire-based emotions of confidence, joy and pride as the keywords. We were able to back these concepts up with verified facts and emotional stories–confidence from motorsport drivers, joy from average everyday drivers, and pride from seasoned transport drivers. In this way we introduced Hankook Tire’s cutting-edge technology and various activities, and emotionally conveyed the brand identity.
Award
Project Inquiries
Companies in all business sectors are constantly facing challenges. We define the nature of these challenges, then come up with the most innovative solutions through creative thinking. Give it a go.
Recruitment Information
We are looking for creative thinkers across the board. Are you able to come up with creative ideas and solutions for everything you do? If your answer is yes, we urge you to apply.