What we did
- Digital Marketing Strategy
- User Experience Strategy
- Digital Products Design
Hankook Tire
Global web strategy establishment and prototype production
Amidst the global economic recession, the global tire industry has continued to grow, and as competition among tire companies to preoccupy emerging markets intensified, Hankook Tire needed to raise its global brand awareness. For Hankook Tire, FRUM established a global web strategy, governance model design, and operation process and creative strategies with the goal of improving the low consistency and quality of Hankook Tire’s website for each country. Based on issues from the perspectives of Hankook Tire’s online brand strategy, website, governance and web IT infrastructure, we set three improvement directions: strategic use of the website, reinforcement of the standardization system, and establishment of a foundation for efficiency through integration. We then presented specific implementation plans for these directions. Through this, Hankook Tire was able to build and expand its global-level website, and the brand image and value of Hankook Tire experienced by customers was enhanced.
Hankook Tire & Technology
Hankook Tire & Technology identified a need to enhance consistency across its country-specific websites and elevate content quality. To address these challenges, FRUM comprehensively analyzed the company's online marketing practices at both headquarters and overseas branches. Leveraging these insights, we developed a cohesive global web strategy, online brand strategy, creative framework, governance model, IT infrastructure improvement plan, and streamlined operational processes.
Project Inquiries
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Recruitment Information
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