What we did
- Digital Marketing Strategy
- User Experience Strategy
- Digital Products Design
Hyundai Motor Company
Digital sales process innovation
FRUM established Hyundai Motor Group’s sales process and planned and designed the “Smart Planner,” a tablet PC app that supports the entire process from consultation to vehicle delivery, by analyzing the needs of each process. In order to apply this app to various sales methods and customer needs, we designed the UI so that consultations could be made flexibly and so that the app could be used with ease and convenience, even by users unfamiliar with digital devices. In addition, we designed it to minimize the Time to Market by updating various sales support materials and vehicle content provided by the headquarters in real time. Furthermore, we transformed the existing complex quotes into digital quotes with a simplified information structure and process, enabling these quotes to be immediately shared via email, fax or text message.
Project Inquiries
Companies in all business sectors are constantly facing challenges. We define the nature of these challenges, then come up with the most innovative solutions through creative thinking. Give it a go.
Recruitment Information
We are looking for creative thinkers across the board. Are you able to come up with creative ideas and solutions for everything you do? If your answer is yes, we urge you to apply.