What we did
Hyundai Motor Company
Establishment of non-face-to-face marketing and sales strategy and establishment/operation of Channel Hyundai
COVID-19 has made non-face-to-face activities a part of everyday life, such as the online activity, e-commerce and video content consumption of consumers. This change in consumer behavior is predicted to continue even after the COVID-19 era is over. In order to respond to this new market environment and the customer needs that came with it, Hyundai Motor Group also needed a marketing communication platform with a new paradigm. FRUM built Channel Hyundai, a platform that allows customers to experience brands and vehicles without the constraints of time and space, through various channels, starting with car-lifestyle media content and ending with e-commerce support. As a media-based live commerce platform, Channel Hyundai currently provides an innovative customer experience, and in the era of autonomous driving that is the near future, Hyundai Motor Group plans to establish itself as the leading platform in customer experience that gives a competitive edge in video-centered in-car experience.
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