What we did
Hanwha Group
Production of promotional video content for all affiliates
Hanwha Group needed to produce videos for each business’ vision as well as for the business introductions. FRUM produced the global leading video content for the aerospace machinery business group, which is a combination of Hanwha’s main business groups–petrochemicals, solar energy, future-oriented aerospace, unmanned and precision machinery. We collected content for affiliates by business group, then established strategies that would work for video content through analysis/summary. Through this process, core keywords for each business were turned into a story in the videos. These videos were used for sales and marketing by each business group, and highly acclaimed during executives’ presentations at World Economic Forum, etc.
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