FRUM

As Kia Motors celebrated its 70th anniversary, it became necessary to establish its status as a global company. FRUM started a project with the goal of creating an independent corporate culture promotional website, as well as brand content for effective customer-facing communication.

In order to highlight its young, lively brand image while retaining a basis in history and tradition, we built a website and content strategy to communicate Kia Motors’ past, present and future status and vision to various age groups using the main concept of “A Different Beat,” the essence of the brand.

In addition to this, we planned content such as the introduction of global networks and brand activities including business sites, factories, research centers, etc. not only in Korea, but also around the world. Furthermore, we created PR video content to capture Kia Motors’ history and vivid scenes from its production plants, which contributed to further firmly establishing the brand image of Kia Motors.

FRUM was responsible for the website construction strategies and concept development for this project, and Vinyl was responsible for the detailed planning, design and development for construction. This project was successfully carried out together.