What we did
Volkswagen
A5 financial promotion campaign
Volkswagen Financial Services Korea requested from us efficient digital campaign measures to deliver financial promotions only to potential customers that had a high chance of purchasing Audi A5. First, we analyzed the main characteristics of existing A5 lease/installment customers, then conducted a Facebook DA campaign targeting similar customers extracted based on the quantitative/qualitative characteristics derived from this analysis on Facebook. Thanks to the Facebook DA campaign targeting potential A5 customers, Volkswagen Financial Services Korea saw great performance results–the CTR was 4.4 times higher and the CPC cost 50% lower than companies in the same industry.
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