FRUM

VISANG Education, the #1 company in Korea’s education publishing sector, requested our help in improving its customer service platform as it was preparing to expand its business to non-face-to-face platforms through interactive devices and enter the global education market to celebrate its 20th anniversary.

For this request, FRUM applied designs that provide services optimized for consumer needs, provide a reasonable user experience, and consider global expansion to carry out the renewal project of the VISANG Education website (www.visang.com), and concocted a PR strategy using visang.com’s branding and social media.

Through the renewal of visang.com, both the consumer inflow rate and the service satisfaction level increased, and the accessibility of global consumers improved. It also contributed to increasing the conversion rate for the non-face-to-face education platform.