What we did
Hyundai Motor Company
Standard establishment consulting and guidelines for City Store
Hyundai Motor Group wanted to build a retail store within a shopping center, where customers spend most of their time as consumers. FRUM set the direction for the group by analyzing changing retail trends such as consumers, technologies and channels, and based on the results of this analysis, designed “City Store,” an urban-type store linking online and offline sales. We created comprehensive guidelines for hardware, software, and humanware, including the location and formatting strategies of the “City Store,” customer experience model planning, digital device planning and customer-facing standard process planning. In addition, in terms of CRM, we developed an innovative format for automotive retail through sales lead collection processes, etc.
Customer Experience Journey Research
Hyundai Motor Group needed to globally expand its new digital showroom based on future retail strategy, so FRUM carried out this project with a focus on the customer experience design methodology through market research by customer and by major country. By analyzing the needs in every customer journey and identifying the concept of experience, we designed feasibility-guaranteed solutions by hardware, software and humanware. Using these, we designed the retail space.
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Recruitment Information
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